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Black Chefit logo with a hand drawn chef's hat

Privacy Policy

Last updated on March 21, 2024


Hey there, and a big thank you for checking out Chefit, which is proudly part of Cupio ApS (“Chefit”, “we”, “us”, “our”). We're all about turning the daily what's-for-dinner question into a highlight of your day, with a pinch of joy and a dash of delight. Your trust means the world to us, and that's why we're committed to guarding your personal information like it's our secret recipe. Got questions or need to chat about privacy stuff? Reach out at

By using our website, mobile application, and enjoying our services, you're entrusting us with your personal details. We want you to know that we take this responsibility seriously. This privacy policy aims to be as clear and straightforward as possible, explaining what info we gather, how we use it, and your rights. Please give it a read, and if something doesn't sit right with you, feel free to step back from using our services.

This policy applies to all the bits and pieces that make up Chefit – our website, app, and any services we offer (collectively referred to as the “Service”).

Your Data and How We Handle It

Stuff You Tell Us

When you join us, chat with us, or dive into our app, you share bits of info like your name, email, what foods make you dance, and maybe the secret to your killer guacamole. If you log in with a social account, we grab some basics from there too. Just like in the kitchen, honesty makes for the best results, so please keep your info fresh and up-to-date.

Info We Pick Up Automatically

Just by hanging out with us, we pick up some technical tidbits like your IP address, the type of device you’re using, and how you interact with Chefit. It’s the behind-the-scenes stuff that helps keep our service as smooth as butter.

Information collected through our apps

When you’re using Chefit’s app, we get a bit more specific, collecting info that relates to your mobile device. We might ask to access your camera (for those mouth-watering food snaps), social media accounts, or contacts. You’re always in control, though. If you want to adjust what we can access, you can do that in your device’s settings.

Other Sources

Chefit may gather information about you from external sources like public databases, marketing collaborators, and social media platforms, including but not limited to Facebook, along with other third-party entities. The types of information we collect from these sources can encompass details such as your social media profile information (this includes your name, gender, date of birth, email address, your current city, state, and country, user ID numbers for your contacts, the URL of your profile picture, and any other details you decide to make public), as well as marketing leads, and data from search results and links, which might include sponsored link

Why We Need Your Info

Chefit utilizes the personal information gathered through our websites and apps to serve a range of business objectives, underpinned by our legitimate interests, the need to fulfill our contractual obligations to you, adherence to legal requirements, and your consent. This multifaceted approach ensures we manage your data with respect to your rights and our responsibilities. Here’s how we use your information:

  • Account Management: To streamline the process of account creation and login, especially when you link your Chefit account to third-party services like Google or Facebook. We leverage information from these platforms to simplify your access to our services.
  • Personalized Advertising: We employ your data to craft and present advertising that aligns with your interests and geographic location, collaborating with external partners when necessary to enhance the relevance and efficiency of the ads you see.
  • Security Measures: Your information is crucial in our ongoing efforts to safeguard our platforms, including actions taken to monitor for and prevent fraudulent activity, ensuring a secure environment for all users.
  • Policy Enforcement and Legal Compliance: We use your data to enforce our terms, conditions, and policies, and to respond appropriately to legal requests or to prevent harm, ensuring we operate within the framework of the law and our ethical guidelines.
  • Improving Our Services: Beyond these specific purposes, your information aids us in general business operations such as data analysis, spotting usage trends, assessing our marketing strategies' effectiveness, and enhancing the overall user experience across our sites and apps. This broad use of data supports our mission to continuously improve and tailor our services to better meet your needs.

Sharing Your Data

Chefit is committed to safeguarding your privacy and managing your personal information with transparency and care. Our policy outlines the conditions under which your information may be shared:

  • With Your Consent: Your personal information is shared only when you have explicitly consented to its use for a specific purpose.
  • For Legal Compliance and Protection: We may share your data when necessary to comply with legal obligations, respond to governmental or judicial orders, protect the safety of any person, prevent fraud, or address security issues. This includes sharing information for law enforcement purposes or in litigation where Chefit is involved.
  • To Fulfill Business Commitments: Your data might be processed or shared to fulfill obligations under contracts we have with you, or to pursue our legitimate business interests, provided those interests do not override your fundamental rights and freedoms.

Specific Circumstances for Sharing Information

  • With Service Providers: We partner with third-party vendors, service providers, contractors, or agents who perform functions on our behalf, such as payment processing, data analysis, email distribution, hosting services, customer service, and marketing assistance. These partners are given access to your information to perform these tasks and are obligated not to disclose or use it for other purposes.
  • During Business Transfers: In the event of a merger, sale, restructuring, acquisition, or transfer of assets, your information may be part of the transferred assets.
  • With Third-Party Advertisers: To tailor advertising to your interests and location, we may share certain information with third-party advertisers. This process is governed by our Cookie Policy, which provides additional details on how you can control the use of your information for advertising purposes.
  • With Affiliates: Your information may be shared within our family of companies, including our parent company and any subsidiaries or joint venture partners, with a requirement for these entities to honor this privacy policy.
  • With Business Partners: We may share your information with trusted business partners to offer you specific products, services, or promotions.

In all cases, our priority is to respect your privacy preferences and legal rights. We engage in sharing your information responsibly, ensuring it aligns with the preferences you've expressed and the permissions you've granted.

Who will your information be shared with?

Chefit collaborates with specific third parties to enhance your experience, improve our services, and ensure the smooth operation of our platform. Here's a detailed list of the categories of third parties with whom your information might be shared:

  • Affiliate Marketing Programs: We partner with affiliate marketing platforms such as Awin, VigLink, Tradedoubler, Adtraction, Digital Advisor, and Partner-ads. These programs help us to offer you relevant deals and promotions.
  • Social Media and Account Connectivity: To facilitate easier sign-up and log-in processes, we allow you to connect your Chefit account with third-party accounts, including Facebook, Google, and Apple. This connection enhances your user experience by simplifying access to our services.
  • Analytics Services: We use Google Analytics to understand how our users interact with our website and app. This information helps us to improve your experience by analyzing usage patterns and making necessary adjustments to our services.
  • Hosting Services: provides us with website hosting services, ensuring that our site is accessible to you at all times.
  • Application Testing: To maintain the highest quality in our app’s performance, we use TestFlight for beta testing. This allows us to identify and fix any issues before updates are released widely.
  • Communication Services: We use MailChimp for email communications. Your email address will be stored securely with MailChimp for the purpose of sending you updates, newsletters, and other communications from Chefit.

Should you decide to withdraw your consent for the processing of your data with any of these third parties, or if you have questions about how your information is being used, please reach out to us directly. We're committed to ensuring your data is handled responsibly and in accordance with your preferences.

Your Rights

You've got rights when it comes to your info, including saying goodbye to us and taking your data with you. If you ever want to check, change, or delete your info, just get in touch.

Keeping Your Data Cross-Border

We're based in the EU/EEA but the internet is a global kitchen. Your data might be stored or processed in a country that's not your own. We promise to protect your info, no matter where it's mixed or baked.

Cookies and Tracking

Yes, we use cookies – they help us serve you better. But if you're not a fan, you've got options to control or refuse them. Check out our Cookie Policy to learn more.

A Word on Safety

We do our best to protect your info, but the internet can be unpredictable. Just be aware that sending data online has its risks.

Kids in the Kitchen

Chefit's digital kitchen is designed to inspire chefs of all ages, but legal age requirements in your country determine who can legally enter this culinary adventure without parental consent. If you're not of legal age in your jurisdiction, imagine Chefit as that top-shelf ingredient you need an adult to fetch for you. It's the user’s responsibility to ensure they meet these age requirements, or have appropriate parental permission, to use Chefit's services. We provide the platform, but it's up to you to make sure you're following the rules of your home kitchen. If we find out we've accidentally collected data from a minor, we'll delete it pronto.

Updating Our Recipe (Policy)

Our Privacy Policy might get a tweak or two over time. We'll let you know if we make any big changes.

Questions? Let's Chat

If you've got questions or just want to talk privacy, you can reach us at:

Chefit, Part of Cupio ApS
Attn: Christian Hartvig
Tyrolsgade 17, 1. TH
2300 Copenhagen